Upcoming Event: Selling New Concepts Persuasively

We warmly welcome you to join our next breakfast event on 6 November 2025 at Arcade5 Arena, Maria 01.

Why do bad things happen to so many promising product or concept launches — even when the technology is solid?

Over the past decade, we have often noticed that a common challenge for companies and innovators when launching new technology or concept is getting caught up in explaining every detail of their solutions rather than demonstrating their true value to customers.

About Maria 01

Maria 01 is the leading startup campus in Northern Europe, located in Helsinki. It serves as a vibrant community and meeting place for early-stage startups, growth companies, investors, and corporate partners, fostering innovation and collaboration. As a central hub of Finland’s startup ecosystem, it connects entrepreneurs with expertise and networks to accelerate growth and international success.

The keynote

In this session, our Managing Partner, Marko Hänninen, will share insights on how to sell new concepts and technology persuasively and communicate value in ways that resonate with customers. Long-term success is achieved by building trust and understanding the psychology behind what truly drives customer decisions. Marko’s keynote also explores the critical factors that shape effective sales management in today’s competitive environment.

Drawing on over 30 years of leadership experience, including two decades advising top companies in 40 countries and conducting field research, Marko offers field proven insights into what drives sales growth and lasting success.

Event timetable

· 08:30 Breakfast

· 09:00–10:00 Keynote

· 10:00–10:45 Q&A

Location

· Maria 01 – Arcade5, Building 5

· Lapinlahdenkatu 16, 00180 Helsinki Additional information and registration are available on Maria 01’s event page.