The company

Precedo Consulting – Who We Are

Precedo Consulting is your strategic consulting & training partner for developing your competitive advantage in the areas of sales and customer operations, as well as leading and accelerating change.

The company was established in 1987 in Helsinki as Rubinstein Consulting – at that time the focus was on helping customers to achieve excellence in customer orientation.

In 2002, we started to collaborate with Huthwaite International, a global leader in the area of sales skills training and with access to by far the largest real-life research data in the world – more than 40,000 real-life sales and negotiations situations analyzed.

In 2004, Marko Hänninen joined the company as Managing Director and minority shareholder. The mission of the company was redefined, and a spark was lit to further research and deepen the understanding of what a truly world class B2B sales organization looks like. Since then, our mission has been to help our customers to achieve that.

In 2009, managing partner Marko Hänninen and partner Markku Selander bought all the shares in the company.

So far, our team has provided consultancy and training services to hundreds of organizations in over 40 countries.

We have trained over 10 000 sales leaders, salespeople and technical experts from over 40 countries for value selling, negotiations and sales leadership. In addition, we have coached sales teams to win over 850 real sales cases globally.

Many of our customers have voiced their concerns to us about them struggling to find good value sellers and modern sales leaders. It is particularly difficult to analyze the sales leadership & sales competencies objectively when recruiting people. Our Performance business unit is focused on recognizing, recruiting and developing world-class sales leaders and value sellers.

We have dozens of market leader companies and numerous local Finnish development-oriented companies and organizations as our customers - companies and individuals who aim to be at the absolute top of their respected fields. We help our customers to achieve long-term and sustainable results.

We strive to be the most respected and profitable consulting and training company in Finland, providing sustainable value for our customers in the areas of leadership, B2B sales and recruitment.

If you want to be at the absolute top, contact us!

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