Welcome to Value Selling Skills training

Location: Maria01

Background of our value selling training

Would you like to know what top performers do differently and what tools they use in their daily work? What sets them to stand out from average performers?  

Precedo Consulting is organizing a unique 2-day training course on Value Selling Skills. The training answers the above questions and helps you develop into a leading sales professional in your field. 

Value Selling Skills is based on unique research on what top-performing salespeople actually do differently. It gives you the opportunity to learn about the factors that highly skilled and successful salespeople are known to focus on when persuading customers. 

However, just knowing more about the behavior of skilled salespeople is not enough to unleash your full potential. For this reason, the main objective of the Value Selling Skills training is to change your sales behavior to achieve better results. 

Most people know that key to better results is hard work. In demanding sales situations, where the customer is expected to make a real commitment to change, better skills are also needed. There are no shortcuts: the skills can only be improved through determined practice, accompanied by reliable and objective feedback. This is why the core of the program consists of exercises with the opportunity to use your newly learned skills in a sandbox, receive feedback on their use, and evaluate your own progress. 

What is the training based on? 

Research by Precedo Consulting and Huthwaite International is based on the observation and behavioral analysis of more than 40,000 real-world sales meetings and commercial negotiations. We have identified and documented the behaviors typical to top salespeople setting them to stand out from average performers. 

We have spent tens of millions of euros on research to ensure that the skills trained in our various programs are relevant to and consistent with success in sales and negotiations across different industries and markets. Thanks to this research, we can prove the impact of the training elements as improved business results. 

Value Selling Skills focuses on equipping the salespeople with the skills needed in demanding B2B sales: how to turn customer problems into decision to solve them with the solutions offered by the seller and how to structure the entire sales process to focus on communicating solutions to match customer’s needs. Our training programs cover both the skills used in successful sales work and how to use them. We put great emphasis on practical exercise and feedback enabling participants use their newly learned skills in real-life sales situations with confidence. 

 Skills Development

Key outcomes

1. Receive fact-based feedback on your value selling skills​
2. Learn how to achieve customer commitments in different stages of your sales process​
3. Shorten your sales cycle​
4. Get concrete suggestions to drive your sales performance and develop your own sales skills and results in a measurable way

​

Lauri Isoaho 
Sales Management Consultant 
+358 44 377 0483 

lauri.isoaho@precedo.fi