Precedo News & articles
Precedo Welcomes Lauri Isoaho to Forge the Future of High-Performance Sales
Extensive experience and unique skill set perfectly align with our mission to empower sales organizations

Introducing Lauri Isoaho: A Blend of Military Precision and Sales Excellence
Lauri joins Precedo with a distinguished background that bridges rigorous military leadership and dynamic sales management. His career began in the Finnish Defence Forces, where over ten years, he honed his skills as an officer, trainer, and mentor. This experience instilled in him a profound understanding of structured leadership and strategic planning.
Transitioning from the military to the corporate realm, Lauri embarked on a successful journey in IT software and services sales. Over the years, Lauri has excelled in various roles, from Sales Executive to Vice President, navigating complex sales environments and driving significant business outcomes. His deep engagement in the sales sector is marked by approximately 15 years of shaping sales strategies and facilitating robust training programs.
At Precedo, Lauri is excited to combine his military and sales expertise to consult on and develop high-performance sales strategies that are not only innovative but are also concrete and measurable.
Looking Ahead
The addition of Lauri and Lare to our team signifies Precedo's commitment to excellence and our continuous effort to bring in leaders who are not just experienced but are also aligned with our core values of integrity, innovation, and impact.
As we integrate Lauri's expertise into our services, we are more equipped than ever to help our clients transform their sales processes and achieve unprecedented success. Their roles at Precedo will be instrumental in ensuring that our solutions remain cutting-edge, tailored, and most importantly, effective.
We are proud to have Lauri with us and are excited about the new horizons his presence opens up. Welcome to Precedo!