Precedo Welcomes New Leaders to Forge the Future of High-Performance Sales

We at Precedo are excited to announce the arrival of two additions to our team—Lauri and
Lare. Their extensive experience and unique skill sets are perfectly aligned with our mission
to empower sales organizations through innovation and expertise.

Introducing Lauri IsoAho: A Blend of Military Precision and Sales Excellence

Lauri joins Precedo with a distinguished background that bridges rigorous military leadership
and dynamic sales management. His career began in the Finnish Defence Forces, where
over ten years, he honed his skills as an officer, trainer, and mentor. This experience instilled
in him a profound understanding of structured leadership and strategic planning.

Transitioning from the military to the corporate realm, Lauri embarked on a successful
journey in IT software and services sales. Over the years, Lauri has excelled in various
roles, from Sales Executive to Vice President, navigating complex sales environments and
driving significant business outcomes. His deep engagement in the sales sector is marked
by approximately 15 years of shaping sales strategies and facilitating robust training
programs.

At Precedo, Lauri is excited to combine his military and sales expertise to consult on and
develop high-performance sales strategies that are not only innovative but are also concrete
and measurable.

Meet Lauri Tillanen: Driving Sales Innovation in Advertising and Media

Lare comes to Precedo with over two decades of strategic leadership in the advertising and
media industry. His career is decorated with substantial achievements in sales and
marketing, particularly in building high-performing B2B teams and spearheading large-scale
sales development projects across multiple markets.

Known for his visionary approach, Lare has effectively led numerous initiatives that cut
across traditional and digital platforms, driving growth and setting new benchmarks in sales
performance. His expertise extends beyond routine leadership, encompassing the
integration of field research with practical management experience to tackle industry-specific
challenges.

In his new role at Precedo, Lare will leverage his vast industry knowledge and strategic
insights to enhance our clients' sales operations, ensuring they not only meet but exceed
their strategic goals.

Looking Ahead

The addition of Lauri and Lare to our team signifies Precedo's commitment to excellence and
our continuous effort to bring in leaders who are not just experienced but are also aligned
with our core values of integrity, innovation, and impact.

As we integrate Lauri and Lare's expertise into our services, we are more equipped than
ever to help our clients transform their sales processes and achieve unprecedented success.
Their roles at Precedo will be instrumental in ensuring that our solutions remain
cutting-edge, tailored, and most importantly, effective.

Contact us

We are proud to have Lauri and Lare with us and are excited about the new horizons their
presence opens up. Welcome to Precedo!